The whole world watched this conference, perhaps one of the most important ever. Most of us were hoping for concrete climate solutions to come out of this meeting. But once again, the world’s leaders could not agree on a comprehensive solution. This is a truly disappointing result. However, it was not all bad news. Some progress was made on several fronts but most importantly, Public Awareness and Education was raised enormously. This is absolutely critical if progress is to take place in the future. We believe that ultimately, changes are only possible through actions by a united combination of many, many small communities and interest groups.
In conjunction with the official program, BeforeTheHype helped organize and joined a parallel forum where ideas for creative entrepreneurship addressing the climate change challenge was shared. Together with Uchronia, the Polar Conservation Organization, and Jaga, we invited many renowned experts to our Ark docked at Nyhavn and the Experience Truck at Kongens Nytorv Square. Will Steger (one of the world’s most experienced polar explorers, Koen Vanmechelen (world famous artist), Nikolay Bock (Director of the European Environmental Institute), Brendon Grunewald (PCO founder), and Jan Kriekels (visionary CEO of Jaga) were among the speakers.
On Sunday Kris presented new insights into Sustainable Marketing. This is a reversed engineered method of dealing with communication and stakeholders which can lead to growth and a sustainable future for both individual companies and society in general. This offers a strategic choice for us as well as many more companies and organizations. ‘Communicate to act’ is our new creed.
More information at: www.uchronians.org en www.polarconservation.org
