How

Good question from our colleagues at Boondoggle. Isn’t it all about glory, fame and certainly also some incest satisfaction. Here’s there story, but who did win the gold then?

The Belgian digital agency Boondoggle  won 5 Gold Lions at Cannes  this year. They wanted to know how much these trophies are worth, so they visited the Pelikaanstraat in Antwerp, Belgium, the world’s biggest centre for the diamond and gold trade … This is a very nice way to let people know that you did well at Cannes this year and having a laugh about it at the same time. Watch the video.

Cannes Lions.

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