On June 25, 2008 BeforeTheHype finished to train representatives of Flemish SMEs during a 3 month training session, based on 3 modules. Flemish SMEs that (like to) export often lack the basics of international marketing and communications. It is true that you never get a second chance to make a first impression. It is also true that perception is everything. It was the aim of Flanders Investment and Trade, in collaboration with BeforeTheHype, to strenghten the awareness of developing the right tools, adapted to an international audience. The 3 modules that were given: Marketing: the preparation - Communications: tools & content - Smart communications: new media.

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